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Smirnoff | Family Portraits
Project type
Campaign
Date
2024
Role
Art Direction
Photographers
Wanda Hendrics, Zoya Lobo, Mohit Tiwari and Raqeeb Raza
Agency
Animal
Smirnoff presented a powerful exhibition at Kalanjee House, Colaba, during the Kala Ghoda Arts Festival — featuring works by photographers from the queer community. The exhibit centered on portraying the chosen families of individuals from the hijra community, highlighting the deep bonds formed beyond traditional structures.
Many members of the hijra community experience rejection or distance from their biological families due to societal stigma. Through a series of intimate portraits, the exhibition sought to celebrate the resilience, love, and connection that define their chosen families — the communities they’ve built and belong to.
Creative Team: Sayantan Choudhary, Sheetal Raghav,
Pali Khanna, Janhavi Khera, Priya Narayan
Featured Individuals: Vini Pujari, Vicky Shinde, Annuji,
Ayesha, Shikha, Veronica, Ritu, Jyoti
